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[Download] "Is Marketing the Enemy of Pharmaceutical Innovation?(Essays)" by The Hastings Center Report * eBook PDF Kindle ePub Free

Is Marketing the Enemy of Pharmaceutical Innovation?(Essays)

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eBook details

  • Title: Is Marketing the Enemy of Pharmaceutical Innovation?(Essays)
  • Author : The Hastings Center Report
  • Release Date : January 01, 2009
  • Genre: Life Sciences,Books,Science & Nature,
  • Pages : * pages
  • Size : 170 KB

Description

Clinical trials are the most credible and powerful form of marketing in the prelaunch period. --Francoise Simon and Philip Kotler (1)


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