[Download] "Is Marketing the Enemy of Pharmaceutical Innovation?(Essays)" by The Hastings Center Report * eBook PDF Kindle ePub Free
eBook details
- Title: Is Marketing the Enemy of Pharmaceutical Innovation?(Essays)
- Author : The Hastings Center Report
- Release Date : January 01, 2009
- Genre: Life Sciences,Books,Science & Nature,
- Pages : * pages
- Size : 170 KB
Description
Clinical trials are the most credible and powerful form of marketing in the prelaunch period. --Francoise Simon and Philip Kotler (1)
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